"Piccadilly Transformed”: End to end encryption, encrypted backups, two factor verification. These are complicated words.
So when we got the challenge to explain all these privacy features in the iconic Piccadilly 3D billboard, we had an unique opportunity for our brand.
With a focus of impacting our audience and creating awareness, we landed on the idea of transforming Piccadilly itself by morphing the actual architecture of the building in order to tell our privacy story.
New York Festivals: Bronze
The One Show: Merit
ADC Awards: Merit
"Peace Day Burger". McDonald's declined it, Giraffas accepted it. Read more in Advertising Age.
"Swishy Chug", the story of how a fake brand led to real results.
The One Show: Gold
New York Festivals: Bronze
The Webby Awards: Honoree
Effie Awards: Finalist
Lisbon International Festival: Silver
London International Awards: Silver
El Ojo De Iberoamérica: Bronze
XPS® 15 laptop campaign in Brazil.
COCA-COLA + FANTA: Social media activations.
JAMBA JUICE: "Make It Real" rich media floating banner.
JAMBA JUICE: "Catch The Fruit" rich media banner game.
LAND ROVER: “Create Your Path” print.
"Swap for Jamba" campaign.
iPhone 7 campaign.
The world's favorite flip flops.
“Improving your work environment” campaign.
"40 Days of Happiness" campaign.
Young & Rubicam in-house branding project.
Massage Envy, an official sponsor of the PGA TOUR.